I’m in New York this week, but listening to a stream off a hybrid radio/social networking site out of Chicago. Vocalo is in repeats right now, recycling a 6 hour Friday chunk for the second time over the weekend. It’s got a real FM frequency too. But here’s the twist: it’s different. I’ve not heard stuff like this for ages.
Breaking the output down to work out how they put it together seems to go like this: lots of short, produced speech items, concise studio links, urban music never more than a few minutes way. All local people and local issues, with sympathetic production linked by comfortably confident presenters. To start I was less than impressed with the output – neither Jamiroquai nor Michael Jackson paedo gags would be my first choice – but some punchy social issue audio drama, with live studio commentary and discussion, tightly produced, picked up the pace. And now I don’t want to switch off, because it’s interesting, and I have no idea what’s coming next, and it’s doing what I want my radio to do: painting a picture.
Over on the website, there are loads of archived podcasts – with maybe not quite enough context – and the whole thing looks not unlike a Myspace page, full of graphics and user input. This is probably not the first attempt to mix up web 2.0 with radio stream; clearly they have given it a LOT of thought, and it shows. It’s web first, radio second: the stream idents the website, not the FM frequency.
If this is the new face of public radio in the US – where, according to the New York Times, listenership is up – then there’s grounds for some serious optimism. As long as they’re hitting their audience, not just old hippie liberals from the UK like me, that is. At least they’re not playing the same Amy Winehouse material everyone else is playing. Is this the future of community radio? I bloody well hope so.
Tagged: Chicago, Community Radio, Public Radio