Comments on: Radio + Social Networks = Perfect Together http://www.newradiostrategies.com/2008/05/16/radio-social-networks-perfect-together/ A Think Tank for Radio in the Digital Age Wed, 07 Jan 2009 19:11:07 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Tom Billington http://www.newradiostrategies.com/2008/05/16/radio-social-networks-perfect-together/comment-page-1/#comment-15 Tom Billington Tue, 01 Jul 2008 20:35:06 +0000 http://newradiostrategies.com/?p=83#comment-15 I think you are absoloutly right with what you say here, I am on a work placement at a commercial radio station and the creativity and programming input the presenters have is very limited, the men in suits with fat wallets in the board room have ultimate control over what comes out of the speakers. Advertising revenue is ruling the game at the moment and this has been to the sacrifice of good creative programming. I'm trying to show the people at the station that the internet and inparticular social networking and community involvement over the web can be massively exploited to create a new platform for them to broadcast innovative content. I think you are absoloutly right with what you say here, I am on a work placement at a commercial radio station and the creativity and programming input the presenters have is very limited, the men in suits with fat wallets in the board room have ultimate control over what comes out of the speakers. Advertising revenue is ruling the game at the moment and this has been to the sacrifice of good creative programming.

I’m trying to show the people at the station that the internet and inparticular social networking and community involvement over the web can be massively exploited to create a new platform for them to broadcast innovative content.

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