Comments on: GOODBYE ‘DEAR DIARY’ – HELLO PPM http://www.newradiostrategies.com/2008/09/01/goodbye-%e2%80%98dear-diary%e2%80%99-%e2%80%93-hello-ppm/ A Think Tank for Radio in the Digital Age Wed, 07 Jan 2009 19:11:07 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jonathan Marks http://www.newradiostrategies.com/2008/09/01/goodbye-%e2%80%98dear-diary%e2%80%99-%e2%80%93-hello-ppm/comment-page-1/#comment-19 Jonathan Marks Tue, 02 Sep 2008 08:03:29 +0000 http://newradiostrategies.com/?p=115#comment-19 I hosted a radio show about radio in the 80's and 90's on Radio Netherlands (Media Network). I have never been worried more about live radio's future in several countries than now. Yes radio is doing great in Africa - community radio is a vital part of society. But it also has the advantage of speaking local languages - and there is still a shortage of stations in many markets. Switch to Europe or North America. A muddled path towards digital delivery and very mediocre programming (with some notable exceptions, but then they invest more in radio than many countries put into TV). My fear is that these PPM devices are not measuring how many people are now consuming audio.....radio is just a subset of a much wider audio universe. I hosted a radio show about radio in the 80’s and 90’s on Radio Netherlands (Media Network).

I have never been worried more about live radio’s future in several countries than now.

Yes radio is doing great in Africa – community radio is a vital part of society. But it also has the advantage of speaking local languages – and there is still a shortage of stations in many markets. Switch to Europe or North America. A muddled path towards digital delivery and very mediocre programming (with some notable exceptions, but then they invest more in radio than many countries put into TV). My fear is that these PPM devices are not measuring how many people are now consuming audio…..radio is just a subset of a much wider audio universe.

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