Author Archives: Billy Sabatini

Sitting, Waiting, Hoping… 0

Tick-tock.
It’s been two months since the U.S. Department of Justice approved the merger of the two U.S. satellite radio companies, XM and Sirius. That was supposed to be the hard part. It was thought that the FCC approval was soon to follow. It was a mere formality. As I’ve written about here and here – [...]

Radio + Social Networks = Perfect Together 1

Andrew Dubber’s post was right on.
As he pointed out, now that social engagement is moving from being a destination to a feature, it’s a big opportunity for radio.
Indeed.
Terrestrial radio has done a lot of things wrong in recent years but a way for them to get back in the game and re-establish their relevance is [...]

Internet Radio in Your Car 2

I read Paul Baldwin’s post Up a Ladder Without a Fiddle with great interest. I think he’s exactly right. With all the unique and creative programming on Internet radio these days, its potential power is being held back due to the ‘mobility thing.’ For the most part, one has to be chained to the computer [...]

The Power of a Platform, Pt. 2 0

Sit down. I want to discuss variety.
Ah, variety. The “v” word.
Somewhere along the way the concept of a radio station “playing the hits” has gotten an unfair rap. Yes, everybody has a variety of tastes. Yes everybody’s iPod has a tremendous variety demonstrating they have discerning and a broad range of tastes. However here’s the [...]

The Power of a Platform 1

No matter the form of media, it’s all about aggregation. Aggregating the best content; aggregating the biggest audience, aggregating the “right” audience, aggregating the largest amount of hits and so on and so on. Obviously all these things are aggregated because it enhances the strength of whatever platform the aggregated content sits on with the [...]