With this site being dedicated to the discussion of radio strategies and all, I thought I would write about something around a radio ‘stategery’ that I have formed and used over the years to guide me in creating great radio content. This strategery consists of a series of rules or “programming pillars” which serve to [...]
Categories: Audience, Music, Production, Programming, Satellite Radio, Strategy
Tagged: Great Content, Programming Pillars, Radio Strategy, Rules
I’ve spent a lot of time talking about social media over the past couple of months. So much so, that I’ve almost had no time for blogging. Social media’s the term now given to what was for a time known as ‘interactive media’ – until we all figured out that it wasn’t interactive in the [...]
Billy Sabatini posted a great piece a few weeks back about the power of association between songs, and how you can exploit this with multiple music streams on Satellite radio. I’m dead jealous. We get something like this once in a while on the better specialist shows in the UK, but in a very [...]
Categories: Audience, Music, Programming, Satellite Radio, Strategy
Following on from Billy Sabbatini’s excellent post on the death or otherwise of Radio, I thought I’d post on something that’s been bothering me for a while.
What, exactly, do we mean by ‘Radio’?
Categories: Audience, Development, Digital, Internet, Podcasting, Programming