With this site being dedicated to the discussion of radio strategies and all, I thought I would write about something around a radio ‘stategery’ that I have formed and used over the years to guide me in creating great radio content. This strategery consists of a series of rules or “programming pillars” which serve to [...]
Categories: Audience, Music, Production, Programming, Satellite Radio, Strategy
Tagged: Great Content, Programming Pillars, Radio Strategy, Rules
I just read the post below this one – a great and interesting piece by my colleague Robin Valk – regarding the iPhone and Pandora’s wildly successful app for it. As he points out, it is a huge step forward as it brings together many of the things that need to be present whenever [...]
Categories: Digital, Music, Programming, Satellite Radio
Tagged: Content, E Street Radio, Micro-channels, radio, Satellite Radio, Sirius, Springsteen
I’ve written about these satellite radio micro-channels before here and here and I hate to sound like a broken record, but I will.
Investing in creative, compelling programming pays off.
Sirius just announced that Coldplay will take over one of their channels (Alt Nation) for ten days beginning Friday, June 13th. The launch of the channel, Coldplay [...]
Categories: Commercial, Digital, Internet, Localism, Music, Podcasting, Production, Programming, Satellite Radio, Strategy
Tagged: Alt Nation, Coldplay Nation, Programming, radio, Sirius
I got a call last night which shocked me.
After the phone rang I took a look at the caller ID and saw by the number that it was yet another telemarketer. Instead of ignoring it or picking up and then immediately hanging up as I usually do, I decided to answer it up and see [...]
Categories: Programming, Satellite Radio, Strategy
Tagged: Customer Service, radio, Satellite Radio
I’m Just Sayin’….
I’ve written before about why I think satellite radio is great – here and here. Basically it boils down to the fact that the satellite services can take advantage of the fact that they have the Power of the Platform.
And while that’s all still true, I want to take a brief break from [...]
Categories: Digital, Music, Programming, Satellite Radio, Strategy
Tagged: Music, satelllite radio, Sirius, Springsteen