There are many challenges involved in thinking about adapting traditional radio practices to distribution via the internet, but I wanted to focus on one in my first post. Understanding the economics of sound broadcasting is, I believe, as important as understanding how the technology opens up the possibility of linking sound to other forms [...]
Category Archives: Strategy
How to innovate in radio business models with the recession knocking on the door? 1
Last week I was spending some very inspiring days at Stream08 in Athens. Stream is a worldwide gathering of industry leaders and entrepreneurs from media, technology and finance in a resort in Greece. WPP the largest marketing communications agency in the world hosts this ‘unconference’.
On the agenda were the challenges of the current economic [...]
Categories: Commercial, Digital, Internet, Legal, Management, Music, Ownership, Strategy
Tagged: advertising income, recession, stream08
What's your orientation? 0
Over the past 6 months or so, I’ve been involved in a research project with the BBC. We’ve been looking at what listeners and fans do online. The project investigated notions of interactivity; it looked at the ways in which fans of specific presenters express their fandom online; it examined the things that fans of [...]
Categories: Audience, Digital, Music, Strategy
Tagged: BBC, broadcast, online, orientation
The 'Rules' of Programming 0
With this site being dedicated to the discussion of radio strategies and all, I thought I would write about something around a radio ‘stategery’ that I have formed and used over the years to guide me in creating great radio content. This strategery consists of a series of rules or “programming pillars” which serve to [...]
Categories: Audience, Music, Production, Programming, Satellite Radio, Strategy
Tagged: Great Content, Programming Pillars, Radio Strategy, Rules
Viva La…Coldplay 0
I’ve written about these satellite radio micro-channels before here and here and I hate to sound like a broken record, but I will.
Investing in creative, compelling programming pays off.
Sirius just announced that Coldplay will take over one of their channels (Alt Nation) for ten days beginning Friday, June 13th. The launch of the channel, Coldplay [...]
Categories: Commercial, Digital, Internet, Localism, Music, Podcasting, Production, Programming, Satellite Radio, Strategy
Tagged: Alt Nation, Coldplay Nation, Programming, radio, Sirius