Billy Sabatini posted a great piece a few weeks back about the power of association between songs, and how you can exploit this with multiple music streams on Satellite radio. I’m dead jealous. We get something like this once in a while on the better specialist shows in the UK, but in a very [...]
Categories: Audience, Music, Programming, Satellite Radio, Strategy
The quarterly Rajar figures came out this week. Yet more records beaten at the BBC; yet more muted success at best (and disasters at worst) at the Independents. I don’t know of anywhere else where the state sector trashes the private sector quite so emphatically, do you?
But…. it really doesn’t have to be this way. [...]
Categories: Commercial, Localism, Management, Podcasting, Strategy
Sit down. I want to discuss variety.
Ah, variety. The “v” word.
Somewhere along the way the concept of a radio station “playing the hits” has gotten an unfair rap. Yes, everybody has a variety of tastes. Yes everybody’s iPod has a tremendous variety demonstrating they have discerning and a broad range of tastes. However here’s the [...]
Categories: Music, Programming, Satellite Radio, Strategy
Tagged: Hits, Platform, radio, Satellite Radio
There’s been quite a ruckus this week about changes at the Canadian Classical Music and Arts channel, CBC Radio 2. While I don’t have inside info, it looks like a battle between the need to survive and programmers’ visions of creative radio. Here’s a page from the Toronto Star; Wikipedia has a useful summary as [...]
Categories: Commercial, Digital, Music, Strategy
Tagged: Arts, Canada, Classical, Costs, State Radio, Tecnology
No matter the form of media, it’s all about aggregation. Aggregating the best content; aggregating the biggest audience, aggregating the “right” audience, aggregating the largest amount of hits and so on and so on. Obviously all these things are aggregated because it enhances the strength of whatever platform the aggregated content sits on with the [...]
Categories: Music, Programming, Satellite Radio, Strategy
Tagged: Content, Creativity, Platform, Satellite Radio