Last week I was spending some very inspiring days at Stream08 in Athens. Stream is a worldwide gathering of industry leaders and entrepreneurs from media, technology and finance in a resort in Greece. WPP the largest marketing communications agency in the world hosts this ‘unconference’.
On the agenda were the challenges of the current economic climate, the opportunities arising from new media and new technology and creativity. Topics that are very relevant to the readers of this blog too….
The general perspective is that the overall economic climate will remain bad for some time to come. This will have a severe impact on the advertising income, traditional the main source of income for radio-stations. Advertising will move more and more to digital and on-line media, as those are relatively cheap and have very good accountability.
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Tagged: advertising income, recession, stream08
- Published:
- October 6, 2008 – 2:49 pm
- Author:
- By Guido Van Nispen
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Over the past 6 months or so, I’ve been involved in a research project with the BBC. We’ve been looking at what listeners and fans do online. The project investigated notions of interactivity; it looked at the ways in which fans of specific presenters express their fandom online; it examined the things that fans of radio soap The Archers do in order to connect and discuss their favourite show; and my bit, with Professor Tim Wall, was about specialist music online.
Specifically, we looked at three things:
1) What do specialist music fans do online?
2) What does the BBC do for specialist music fans?
3) How do BBC staff think about specialist music provision?
The findings, I think, are quite interesting – and a summary of the project is being published on the BBC Radio Labs blog.
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Tagged: BBC, broadcast, online, orientation
- Published:
- October 1, 2008 – 7:02 am
- Author:
- By Dubber
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![](http://newradiostrategies.com/wp-content/uploads/2008/09/people-meter1-300x174.jpg "Arbitron \\"Portable People Meter\\"")
I remember the good old days of the radio survey. The airwaves were suddenly flooded with juicy prizes, jocks did prep for a change and promotional street teams were stunned by the arrival of half decent giveaways. At the heart of this unnatural flurry of activity was the mythical “diary”. You know the one. An ancient system requiring householders to conscientiously tick boxes on a paper spreadsheet – thereby capturing an accurate record their listening habits.
Hmmm… Nice idea. But it was more often a frenzy of last minute ticking as the diary-keeper saw the research collector walking up the garden path. Of course, the main problem with this kind of research is that instead of providing actual listening patterns – favorite stations are often recalled from memory alone. So although joe-public might be tuned into one particular radio station – they actually record a more recognisable brand (with a bigger advertising budget). Read More »
- Published:
- September 1, 2008 – 8:28 pm
- Author:
- By Sam Coley
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With this site being dedicated to the discussion of radio strategies and all, I thought I would write about something around a radio ‘stategery’ that I have formed and used over the years to guide me in creating great radio content. This strategery consists of a series of rules or “programming pillars” which serve to ensure that the content created has a high and consistent level of quality.
I will be the first to admit that there is nothing genius in here – for the most part, all these pillars are common sense, but that doesn’t make them any less important! And as stated above, I have changed these pillars many times throughout the years, rotating different ones in and out bur for the most part they have expressed the same things. So with all that being said, here we go….. Read More »
Tagged: Great Content, Programming Pillars, Radio Strategy, Rules
- Published:
- August 14, 2008 – 4:55 pm
- Author:
- By Billy Sabatini
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![](http://www.newradiostrategies.com.php5-2.dfw1-2.websitetestlink.com/wp-content/uploads/2008/09/people-meter1.jpg "Arbitron \\"Portable People Meter\\"")
