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	<title>New Radio Strategies &#187; conference</title>
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	<link>http://www.newradiostrategies.com</link>
	<description>A Think Tank for Radio in the Digital Age</description>
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		<title>Radio at The Edge</title>
		<link>http://www.newradiostrategies.com/2008/11/16/radio-at-the-edge/</link>
		<comments>http://www.newradiostrategies.com/2008/11/16/radio-at-the-edge/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 10:53:45 +0000</pubDate>
		<dc:creator>James Cridland</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio academy]]></category>

		<guid isPermaLink="false">http://newradiostrategies.com/?p=204</guid>
		<description><![CDATA[Photo: Steve Martin. Used under licence
Hello there. I&#8217;m James Cridland, and I&#8217;ve been working in radio and new media for the last fifteen years or so. This website kindly links to my blog, and you&#8217;ll see the odd blog posting too from me here.
Last week, the great and good from the radio industry met in [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.newradiostrategies.com.php5-2.dfw1-2.websitetestlink.com/wp-content/uploads/2008/11/radio_at_the_edge.jpg'><br /><small>Photo: <a href='http://www.flickr.com/photos/srmartin/'>Steve Martin</a>. Used under licence</small></p>
<p>Hello there. I&#8217;m <a href='http://james.cridland.net/'>James Cridland</a>, and I&#8217;ve been working in radio and new media for the last fifteen years or so. This website kindly links to <a href='http://james.cridland.net/blog/'>my blog</a>, and you&#8217;ll see the odd blog posting too from me here.</p>
<p>Last week, the great and good from the radio industry met in Westminster, London, for a conference run by the Radio Academy, which I was responsible for chairing.</p>
<p>The conference, <strong>Radio at the Edge</strong>, has been running for some time now, but it&#8217;s difficult to explain quite what it discusses. Its tagline, &#8220;What&#8217;s next, now&#8221;, goes a little way towards suggesting that it&#8217;s to do with new technology that makes radio programming better. Yes, things like new forms of broadcasting radio, but mainly what happens, to quote my own blog&#8217;s byline, &#8220;where radio and new platforms collide&#8221;.</p>
<p>I wrote up the event, while sitting at the back, in a long and somewhat badly thrown-together <a href='http://james.cridland.net/blog/2008/11/10/radio-at-the-edge-live-blog/'>live blog</a>. But if you don&#8217;t have the patience to read it (I certainly don&#8217;t), here&#8217;s what we learnt:</p>
<ul>
<li><a href='http://www.absoluteradio.co.uk'>Absolute Radio</a> used their social media network to perform the UK&#8217;s largest radio rebrand in a really interesting and open way; giving unprecedented control to the listener.</li>
<li><a href='http://www.worlddab.org'>DAB Digital Radio</a>, while suffering from some commercial pressures, is still alive and well within the UK, and can coexist well with internet broadcasting</li>
<li>The <a href='http://www.bbcworldservice.com'>BBC World Service</a> uses the internet in a clever tactical way &#8211; from online questionnaires, to innovative broadcasting and mobile use.</li>
<li>Blogs, Twitter, etc, can strengthen radio presenters&#8217; connections with their audience, to a degree that almost means that if they change radio station, their audience will mostly follow them</li>
<li>Music personalisation services like <a href='http://www.last.fm/'>last.fm</a> might not be the killer to radio that some people think</li>
<li>Adding visuals to radio can make for a really interesting proposition, and <a href='http://www.thisisglobal.com/radio/'>Global Radio</a> launched an iPhone app during the event</li>
<li><a href='http://www.leoville.com'>Leo Laporte</a> spoke about podcasting and radio in the US &#8211; seeing podcasting as being a useful addition to radio, but not a total replacement. And he also spoke about how he&#8217;s earning revenue from the podcasts he does.</li>
<li><a href='http://www.comedy.org.uk/podcasts/collingsherrin/'>Andrew Collins and Richard Herring</a> performed a live podcast in front of us, and gave us some interesting statistics about what their audience thought about their programme.</li>
</ul>
<p>Radio conferences are sometimes a hit and miss affair. But I hope that this year, it was rather more &#8216;hit&#8217; than &#8216;miss&#8217;. What are your thoughts on radio conferences? What are the good ones you&#8217;ve been to? Do let me know in the comments.</p>
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