Sit down. I want to discuss variety.
Ah, variety. The “v” word.
Somewhere along the way the concept of a radio station “playing the hits” has gotten an unfair rap. Yes, everybody has a variety of tastes. Yes everybody’s iPod has a tremendous variety demonstrating they have discerning and a broad range of tastes. However here’s the [...]
Categories: Music, Programming, Satellite Radio, Strategy
Tagged: Hits, Platform, radio, Satellite Radio
No matter the form of media, it’s all about aggregation. Aggregating the best content; aggregating the biggest audience, aggregating the “right” audience, aggregating the largest amount of hits and so on and so on. Obviously all these things are aggregated because it enhances the strength of whatever platform the aggregated content sits on with the [...]
Categories: Music, Programming, Satellite Radio, Strategy
Tagged: Content, Creativity, Platform, Satellite Radio