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	<title>New Radio Strategies &#187; Public Radio</title>
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	<description>A Think Tank for Radio in the Digital Age</description>
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		<title>Something new</title>
		<link>http://www.newradiostrategies.com/2008/04/27/something-new/</link>
		<comments>http://www.newradiostrategies.com/2008/04/27/something-new/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 21:37:47 +0000</pubDate>
		<dc:creator>Robin Valk</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Localism]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Community Radio]]></category>
		<category><![CDATA[Public Radio]]></category>

		<guid isPermaLink="false">http://newradiostrategies.com/?p=73</guid>
		<description><![CDATA[I&#8217;m in New York this week, but listening to a stream off a hybrid radio/social networking site out of Chicago. Vocalo is in repeats right now, recycling a 6 hour Friday chunk for the second time over the weekend. It&#8217;s got a real FM frequency too. But here&#8217;s the twist: it&#8217;s different. I&#8217;ve not heard [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m in New York this week, but listening to a stream off a hybrid radio/social networking site out of Chicago. <a href="http://www.vocalo.org/">Vocalo</a> is in repeats right now, recycling a 6 hour Friday chunk for the second time over the weekend. It&#8217;s got a real FM frequency too. But here&#8217;s the twist: it&#8217;s different. I&#8217;ve not heard stuff like this for ages.</p>
<p>Breaking the output down to work out how they put it together seems to go like this: lots of short, produced speech items, concise studio links, urban music never more than a few minutes way. All local people and local issues, with sympathetic production linked by comfortably confident presenters. To start I was less than  impressed with the output &#8211; neither Jamiroquai nor Michael Jackson paedo gags would be my first choice &#8211; but some punchy social issue audio drama, with live studio commentary and discussion, tightly produced, picked up the pace. And now I don&#8217;t want to switch off, because it&#8217;s interesting, and I have no idea what&#8217;s coming next, and it&#8217;s doing what I want my radio to do: painting a picture.</p>
<p>Over on the website, there are loads of archived podcasts &#8211; with maybe not quite enough context &#8211; and the whole thing looks not unlike a Myspace page, full of graphics and user input. This is probably not the first attempt to mix up web 2.0 with radio stream; clearly they have given it a LOT of thought, and it shows. It&#8217;s web first, radio second: the stream idents the website, not the FM frequency.</p>
<p>If this is the new face of public radio in the US &#8211; where, <a href="http://www.nytimes.com/2008/04/27/arts/television/27jens.html?_r=1&#038;scp=1&#038;sq=vocalo&#038;st=nyt&#038;oref=slogin">according to the New York Times</a>, listenership is up &#8211; then there&#8217;s grounds for  some serious optimism.  As long as they&#8217;re hitting their audience, not just old hippie liberals from the UK like me, that is. At least they&#8217;re not playing the same Amy Winehouse material everyone else is playing.  Is this the future of community radio? I bloody well hope so.</p>
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