Tag Archives: radio

Radio + Social Networks = Perfect Together 1

Andrew Dubber’s post was right on.
As he pointed out, now that social engagement is moving from being a destination to a feature, it’s a big opportunity for radio.
Indeed.
Terrestrial radio has done a lot of things wrong in recent years but a way for them to get back in the game and re-establish their relevance is [...]

The Power of a Platform, Pt. 2 0

Sit down. I want to discuss variety.
Ah, variety. The “v” word.
Somewhere along the way the concept of a radio station “playing the hits” has gotten an unfair rap. Yes, everybody has a variety of tastes. Yes everybody’s iPod has a tremendous variety demonstrating they have discerning and a broad range of tastes. However here’s the [...]

Radio: Alive and Well 1

Radio is not dead.
There, I’ve said it.
Though I’m guessing if you’re reading this post on a site named “New Radio Strategies” then you already knew that.
But the fact that radio is alive and well runs contrary to the belief in some corners of the universe.
Because what they’re really saying – the infamous “they” – is [...]

2012 and beyond… 1

I’ve never been very good at predicting the future. Witness all the failed lottery tickets for a start, never mind all the old technology and pieces of kit that litter the loft, supposedly both cutting edge and future proof.
But now I need some assistance in predicting life in 2012.
Over the next few months I will [...]

Radio… someone still loves you 0

I recently attended the annual IBS Conference in New York. (You’ll be pleased to know my digestion’s fine – it actually stands for Intercollegiate Broadcasting System). I was surprised to hear representatives from University Radio across America sharing the common concern that many students no longer own a radio. What!? No radio? At first I [...]