That makes Pandora’s new app the third most successful in the iPhoneverse. Pandora can sadly not now be received in the UK because of our obscenely restrictive copyright restrictions, and I truly regret not being able to listen to them any more. They are, for me, the best webstreamers by far. The iPhone hookup got them 180,000 new users in three days. They claim a new user every two seconds. This is BIG stuff.

So what do we take from this? I think we are finally seeing another conjunction of new technology, audience, demographics and circumstance. You need ease of use; you need attractive programming; you need affordability; and you need someone to spot the gap and fill it. This is uncannily similar to events in the 50s when Rock and Roll and Top 40 Radio came together.

This may be a huge step forward. I hope so; Pandora deserve it. I still won’t call it radio, though. In my luddite book, radio still involves someone communicating with you. I’m sure Pandora have an adorable detailed and fantastically well-connected database, the fruit of their very savvy staff. I’d kill to be able to play around with it. But I can’t relate to databases. I still want to hear from real people. But if I was living permanently in the US, Pandora’s app would be enough to make me get an iPhone.